The Dynamic Bar: A Game-Changer For Onboard Retail

How The Dynamic Bar Is Boosting Inflight Sales And Cutting Airline Fuel Costs 

At ClarityIFR, we champion a load less sell more philosophy for the airline industry in order to drive ancillary revenue and reduce fuel consumption for our clients.  By adopting intelligent inventory optimisation strategies, using solutions like The Dynamic Bar, airlines can aim to double or even triple their net profit per passenger. This approach not only boosts profitability but also achieves substantial cost savings by reducing unnecessary stock intake.  The Dynamic Bar The key principle of load less sell more is straightforward: only carry what you expect to sell.   But what if the problem lies in not knowing which products...

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ClarityIFR - Why Customer Data is Key to Driving Ancillary Sales

Why Customer Data Is Key To Driving Ancillary Sales 

For inflight retail strategies to be successful in driving ancillary revenue, airlines must do more than simply deliver passengers to their destinations safely.   It’s time for aviation to evolve from the traditional flight-centric approach and adopt data-driven customer-centric strategies, leveraging deep insights into passenger behaviours and product preferences to drive ancillary revenue growth.   Many airlines make the mistake of not utilising the data they already have to unlock this information and make a successful transition from flight-focus to customer-focus.  At ClarityIFR (a Data Clarity brand), we champion understanding the true customer as being essential to organisational success. Our...

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ClarityIFR is providing AI-powered solutions for airlines

How Top Airlines Use AI To Boost Inflight Sustainability 

When environmental sustainability is at the forefront of global concerns, the aviation industry has to find innovative solutions for reducing their carbon footprint.   With each flight releasing substantial amounts of carbon dioxide, airlines are under pressure to develop strategies that not only meet net-zero goals but also drive business growth.  Enter: Artificial Intelligence (AI).   Leading airlines are adopting AI-powered solutions to make smarter and more sustainable decisions. By harnessing AI, airlines can optimise various aspects of their operations, including inflight retail experiences, to simultaneously enhance revenue generation and reduce environmental impact.  One of the key areas where AI...

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From Service to Sales: Transforming Crew Engagement for Increased Revenue Goals

From Service to Sales: Transforming Crew Engagement for Increased Revenue Goals

In the fast-paced and fiercely competitive airline industry, success hinges not only on soaring aircraft but also on engagement levels of the crews steering the inflight experience. Between operations, satisfied passengers, and robust revenue streams, one often overlooked element stands out at most: crew engagement. Crew engagement isn’t merely about staffing planes; it’s about empowering crews with the right tools, knowledge, and incentives to deliver exceptional service while maximising revenue opportunities of the inflight experience. But how exactly does this link to the airline’s bottom line? Connecting the Dots: Selling the Right Offer Airlines possess a great amount of data,...

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Data Clarity Selected by easyJet to Support its Retail Operations

Data Clarity Selected by easyJet to Support its Retail Operations

The partnership between Data Clarity and easyJet is a significant milestone for Data Clarity’s journey in the aviation sector. Data Clarity Ltd, a leading provider in data solutions, is delighted to announce that it is working with easyJet to support its retail operations,  marking  a pivotal moment for Data Clarity. The collaboration aims to further enhance efficiency operations through the implementation of a dedicated version Data Clarity’s data integration solution ClarityNexus.io,  which will enable the airline to gain accurate and rich access to data across its retail operations. Data Clarity’s co-founder and Chief Data & Development Officer, Dr Pana Lepeniotis...

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AI’s Ability to Transform the Aviation Industry

AI’s Ability to Transform the Aviation Industry

How is the aviation industry using AI to improve the entire experience of flying? There’s nothing artificial about artificial intelligence (AI), and its influence has soared to new heights – 30,000 feet to be precise. While AI isn’t taking the reins of piloting planes, it’s poised to make the flying experience better than ever. In an era where technology is propelling industries forward, the aviation sector is no exception. The integration of AI is transforming the way airlines operate, promising substantial benefits in safety, efficiency, and customer experience. As the industry faces ongoing challenges, such as sustainability, operational efficiency, and...

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What do Your Passengers Really want? The Three Pillars of Customer Expectations

What do Your Passengers Really want? The Three Pillars of Customer Expectations

In the dynamic world of aviation, meeting and exceeding customer expectations is key to success. As we unravel the intricate details of modern traveller preferences, a blizzard of data emerges, hiding the answer to the golden question – what do your passengers really want? Airlines find themselves at the intersection of evolving technology, global standards set by stakeholders, and the continuous changing demands of the tech-savvy traveller. Understanding the Significant Value of your Data with ClarityIFR First of all, in today’s digital era, harnessing the potential of data demands that airlines embrace a modern data strategy, paving the way for a more...

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Inflight Retail Solution ClarityIFR Featured in Inflight Magazine

Inflight Retail Solution ClarityIFR Featured in Inflight Magazine

When it comes to increasing ancillary revenues, Data Clarity delivers with ClarityIFR, our complete onboard retail system including warehouse to seat stock management, predictive sales forecasting, and increasing sales through pre-order and buy-at-seat solutions. We firmly believe that understanding your true customer is imperative for organisational success. Recognising passengers as unique individuals, airlines aspire to provide a connected, digital experience. Author Paul Eden features insight from Data Clarity’s Ben Atack explaining how data does not have to always be personal. By leveraging data on customer preferences and influencing factors, it creates a persona that allows airlines to create an optimised in-app retail experience for...

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How does a Load Less, Sell More Strategy Impact Airline Profitability?

How does a Load Less, Sell More Strategy Impact Airline Profitability?

In our mission to revolutionise airline retail strategies, we champion the widespread adoption of our “Load Less, Sell More” approach, backed by compelling rationale. Around 75% of airline revenue is generated from passengers while most of the remaining 25% of revenue is from air freight delivery. With passenger earnings greater for domestic than international travel, applying a load less, sell more factor is particularly relevant to domestic flights. The end-of-2023’s insights from the Financial Times emphasise a robust growth forecast for middle Eastern airlines, expected to reach 115% of pre-pandemic capacity by 2025 – an outperformance compared to other regions. All whilst regional profitability...

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Aviation in 2024

Aviation in 2024

As the industry plans to support a near doubling of passenger and cargo numbers by 2036, the aviation industry anticipates significant transformations, as in any industry, addressing the critical issues like climate change and fuel efficiency. Here’s a deep dive into the pivotal insights that shed light on the aviation landscape in 2024 and beyond.  What do we expect in 2024? 1. Charting the Path to Net Zero, but what is AI doing about it? Achieving net-zero carbon emissions by 2050 represents a monumental challenge for the aviation sector in the fight against climate change. To fulfil this commitment, a comprehensive approach is essential,...

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