Data Clarity has achieved recertification to the internationally recognised ISO 27001. Data Clarity’s recertification survey was conducted by the British Assessment Bureau, a leading certification body, and demonstrates Data Clarity’s ongoing commitment to keeping their data, staff, and premises secure. Accreditation to ISO 27001 certifies Data Clarity the right to display the ISO 27001 logo and demonstrate its conformance to the standard, recognised globally by our suppliers and customers alike. ISO 27001 is the internationally recognised Information Security Management standard that proves an organisation’s commitment to protect their most vital assets – their customer, employee, and shareholder’s information. In securing...
End-to-End Stock Management for Airlines
ClarityIFR is a Data Clarity brand and the preferred system integration partner for aviation, revolutionising the industry with a complete, end-to-end stock management solution, helping airlines to work smarter by improving understanding of their business. As experts in the aviation and retail industries, we specialise in supporting airlines to drive ancillary revenue. We understand the challenges that airlines are facing; with low profit margins of high revenues, high fuel costs, and a universally outdated approach to inflight retail. ClarityIFR solutions support airlines in reducing fuel consumption and increasing onboard sales. Our Dynamic Bar product for aviation is spearheading an industry-wide...
How The Dynamic Bar Is Boosting Inflight Sales And Cutting Airline Fuel Costs
At ClarityIFR, we champion a load less sell more philosophy for the airline industry in order to drive ancillary revenue and reduce fuel consumption for our clients. By adopting intelligent inventory optimisation strategies, using solutions like The Dynamic Bar, airlines can aim to double or even triple their net profit per passenger. This approach not only boosts profitability but also achieves substantial cost savings by reducing unnecessary stock intake. The Dynamic Bar The key principle of load less sell more is straightforward: only carry what you expect to sell. But what if the problem lies in not knowing which products...
Why Customer Data Is Key To Driving Ancillary Sales
For inflight retail strategies to be successful in driving ancillary revenue, airlines must do more than simply deliver passengers to their destinations safely. It’s time for aviation to evolve from the traditional flight-centric approach and adopt data-driven customer-centric strategies, leveraging deep insights into passenger behaviours and product preferences to drive ancillary revenue growth. Many airlines make the mistake of not utilising the data they already have to unlock this information and make a successful transition from flight-focus to customer-focus. At ClarityIFR (a Data Clarity brand), we champion understanding the true customer as being essential to organisational success. Our...
How Top Airlines Use AI To Boost Inflight Sustainability
When environmental sustainability is at the forefront of global concerns, the aviation industry has to find innovative solutions for reducing their carbon footprint. With each flight releasing substantial amounts of carbon dioxide, airlines are under pressure to develop strategies that not only meet net-zero goals but also drive business growth. Enter: Artificial Intelligence (AI). Leading airlines are adopting AI-powered solutions to make smarter and more sustainable decisions. By harnessing AI, airlines can optimise various aspects of their operations, including inflight retail experiences, to simultaneously enhance revenue generation and reduce environmental impact. One of the key areas where AI...
From Service to Sales: Transforming Crew Engagement for Increased Revenue Goals
In the fast-paced and fiercely competitive airline industry, success hinges not only on soaring aircraft but also on engagement levels of the crews steering the inflight experience. Between operations, satisfied passengers, and robust revenue streams, one often overlooked element stands out at most: crew engagement. Crew engagement isn’t merely about staffing planes; it’s about empowering crews with the right tools, knowledge, and incentives to deliver exceptional service while maximising revenue opportunities of the inflight experience. But how exactly does this link to the airline’s bottom line? Connecting the Dots: Selling the Right Offer Airlines possess a great amount of data,...
Data Clarity Selected by easyJet to Support its Retail Operations
The partnership between Data Clarity and easyJet is a significant milestone for Data Clarity’s journey in the aviation sector. Data Clarity Ltd, a leading provider in data solutions, is delighted to announce that it is working with easyJet to support its retail operations, marking a pivotal moment for Data Clarity. The collaboration aims to further enhance efficiency operations through the implementation of a dedicated version Data Clarity’s data integration solution ClarityNexus.io, which will enable the airline to gain accurate and rich access to data across its retail operations. Data Clarity’s co-founder and Chief Data & Development Officer, Dr Pana Lepeniotis...
AI’s Ability to Transform the Aviation Industry
How is the aviation industry using AI to improve the entire experience of flying? There’s nothing artificial about artificial intelligence (AI), and its influence has soared to new heights – 30,000 feet to be precise. While AI isn’t taking the reins of piloting planes, it’s poised to make the flying experience better than ever. In an era where technology is propelling industries forward, the aviation sector is no exception. The integration of AI is transforming the way airlines operate, promising substantial benefits in safety, efficiency, and customer experience. As the industry faces ongoing challenges, such as sustainability, operational efficiency, and...
What do Your Passengers Really want? The Three Pillars of Customer Expectations
In the dynamic world of aviation, meeting and exceeding customer expectations is key to success. As we unravel the intricate details of modern traveller preferences, a blizzard of data emerges, hiding the answer to the golden question – what do your passengers really want? Airlines find themselves at the intersection of evolving technology, global standards set by stakeholders, and the continuous changing demands of the tech-savvy traveller. Understanding the Significant Value of your Data with ClarityIFR First of all, in today’s digital era, harnessing the potential of data demands that airlines embrace a modern data strategy, paving the way for a more...
Inflight Retail Solution ClarityIFR Featured in Inflight Magazine
When it comes to increasing ancillary revenues, Data Clarity delivers with ClarityIFR, our complete onboard retail system including warehouse to seat stock management, predictive sales forecasting, and increasing sales through pre-order and buy-at-seat solutions. We firmly believe that understanding your true customer is imperative for organisational success. Recognising passengers as unique individuals, airlines aspire to provide a connected, digital experience. Author Paul Eden features insight from Data Clarity’s Ben Atack explaining how data does not have to always be personal. By leveraging data on customer preferences and influencing factors, it creates a persona that allows airlines to create an optimised in-app retail experience for...