Did you know travel is going to be greatly affected by technology advances in the next 10 years? Skyscanner’s Future of Travel Report Series has identified the way travel will change in the next decade and has predicted hyper-personalisation as the future of travel. Allowing the aviation industry to provide a higher level of personalisation than ever before. Staying competitive means embracing advanced technologies to reimagine the passenger experience. This being said, hyper-personalisation is on the horizon. It’s an advanced strategy that harnesses real-time data, analytics, AI, and automation to craft tailored offers, services and experiences that align perfectly with customers’ desires....
How IT Innovations Propel Airlines Towards Net Zero Carbon Emissions by 2050
The aviation industry’s commitment to achieving net zero carbon emissions by 2050 is an ambitious yet crucial endeavour in the fight against climate change. While this monumental shift requires comprehensive efforts across the board, the integration of IT innovations stands out as a driving force in helping airlines make this commitment a reality. In this blog post, we will explore how IT data-driven solutions, with a specific focus on Dynamic Ret[AI]l and Artificial Intelligence (AI), is revolutionising the onboard retail perspective and paving the way for a more sustainable aviation sector. Dynamic Ret[AI]l: Say Goodbye to Generic Flying Dynamic Retail, powered by...
Harnessing AI to Minimise the Environmental Impact of Inflight Retail
How will Artificial Intelligence (AI) help airlines bridge the gap between meeting net-zero goals and driving business forward to improve inflight retail experiences? Airlines play a crucial role in exacerbating global carbon emissions, with each flight releasing up to 250,000 pounds of carbon dioxide. To reduce its environmental impact, airlines are harnessing the power of AI as an exclusive resource to make smarter and more sustainable choices. From an airline perspective, making sustainable informed decisions goes beyond simply urging travellers to fly less. It involves strategic measures such as reducing inventory to minimise stock wastage and weight onboard, which directly...
Charting a Greener Future for Airlines and Passenger-Centric Solutions
How are we paving the way for a greener future for airlines? By putting the passengers at the centre and actively working to make flights greener through innovative inflight products and services. Data Clarity leverages its expertise in multi-vendor product integration alongside its industry-leading In-Flight retail solution ClarityIFR – delivering valuable solutions to meet those demands. The industry itself has long recognised the need to reduce emissions. Following the introduction of ‘Fly Net Zero by 2050’ policies according to IATA, the aviation industry is actively working to reduce carbon emissions in response to evolving consumer values and to contribute to global efforts in reducing climate...
The Sky is the Limit: How Data Analytics Reshapes the Airline Industry
Big data and data analytics has brought about significant transformations in how organisations engage with customers, shape their decision-making process, and streamline operations. Given their status as major players in the industry and access to extensive data, how can the airline sector leverage this data to gain competitive edge? Below are the multiple ways data analytics is transforming the retailing sector. Already, we have seen many airlines achieve excellent market share and cost-reduction results by making thorough use of their data. From what we have seen as a result according to Statista, 95% of aviation companies stated they are likely or...
Taking Flight: How Customer Segmentation is Transforming the Airline Industry
Customer segmentation is a key strategy in the airline industry that enables airlines to target their marketing efforts and deliver personalised services to every passenger, to improve customer experiences, and increase loyalty, leading to increased revenue and profitability. There has been a lot of talk about customer segmentation and personalisation in the last few years – following the question, “What is the best way to segment my customers for marketing purposes?” It’s a question that doesn’t necessarily have one right answer, but there is an untapped opportunity for the airline industry to mature to customer expectations – offering greater choice,...
Airline Success relies on Building Customer Trust in Modern Retailing
Trust is at the heart of effective customer relationships. So, how can airlines build passenger trust to accelerate ancillary revenue for a future of modern travel retailing? One of the biggest emerging trends in the airline sector over the last few years is the concept of passenger self-serve ‘buy onboard’ or order to seat. The aviation sector is obsessed by digital answers, or to even reinvent themselves as retailers. Making a digital store available for browsing and purchasing is achievable – for passengers’ own devices and for the assistance of crew engagement. During the pandemic, with the need for social...
The Importance of Seamless Fulfilment to Create Ease for Modern Airline Retail
ClarityIFR is ready for take-off with their vision that puts the customer at the centre; to provide airlines with a flexible offer and order solution that intelligently enables airlines to retail and distribute a broad choice of tailored offers to passengers. Orders can be fulfilled and delivered with ease on an integrated platform, resulting in value creation for the airline at each step of the process. Creating Ease for the New World of Retailing In our previous article, we discussed the latest aviation vision of driving customer value through offer and order generation. Here, we dive into the importance of ease...
The Airline Retail Revolution: An Industry Vision for Offers and Orders to Create Customer Value
First, let’s talk retail. Retailers worldwide have developed sophisticated retailing techniques to better serve their customers – as such, they’re constantly looking for the competitive edge and better ways to reach customers, more efficient customer journeys and opportunities to proactively meet customer needs. These retailers don’t see themselves as “product-centric” suppliers, but rather fulfilling customer needs, and asking themselves “what else can I do for the customer?” It’s time for airlines to follow suit. For a long time, airlines that have pursued product-centricity have been challenged by: Limited visibility into individual traveller preferences Difficulty selling and servicing a broad range...
Smart Strategies for Airlines to Boost Revenue and Enhance Customer Experiences
Airlines have always sought to augment their revenues, even before the pandemic. One such method has been the increasing focus on ancillary revenues, or revenues that come from non-ticket sources. This strategy highlights the airline industry’s dedication to maximising profitability while prioritising customer experiences. It’s no secret that the travel industry is constantly evolving, traditional selling methods do not cater to today’s tech-savvy customers. Standard merchandising includes offering too many options making choices difficult for customers. Retailing, on the other hand, means recognising what the customers want, when they want it, how they want to shop – these few aspects...