Today, the modern consumer is constantly shifting across buying channels, and businesses that adapt to this can minimise the impact of disruption of their passengers experience across all touchpoints of their journey and drive brand loyalty. Artificial Intelligence (AI) is playing an increasingly important role in the airline industry. The global AI in the aviation market is expected to increase in value from $152.4 million in 2018 to an expected $2,222.5 million by 2025. This upward trend is likely to continue and thrive as the industry evolves to remain competitive and profitable. Airlines need to reinforce their people, processes, and technologies. By...
Passengers + Planet = Profit
Technology Solutions expert Raza Barkatali explains to Data Clarity why he sees caring for Passengers and the Planet is fundamental to delivering Profit for the aviation industry. “With the pressures of coming out of the COVID pandemic multiplied by increased energy costs, passenger and crew demand pressures, and climate change requirements many carriers and suppliers in the aviation industry are hoping for the silver bullet to cure all their problems, at the same time knowing that it does not exist. Against this backdrop of frustration and realism it is imperative for the industry to have a clear strategy that can...
Unlock The Potential of Travel Retail: Creating Customer Value Through Dynamic Data-Driven Retailing
Airline technologies and traditional sales strategies that have served the industry well for many years may not be as successful in their future growth ambitions. As we now turn our attention to airlines, we explore how technological advancements in retailing could help to unlock significant revenue opportunities, which according to McKinsey, airline retailing – essentially selling products in new ways, could be worth $40 billion by 2023. Though, the real challenge is for airlines to understand and respond to the continuous scale and pace of their customers’ needs. The greatest opportunity exists for those that shift their thinking and actions to...
From Flight Centricity to Customer Centricity: ClarityIFR Revolutionises Inflight Retail to Improve Customer Experiences and Drive Revenue Opportunities
As we enter 2023, the global airline industry continues with raised hopes to regain its benchmark performance to pre-covid levels but set with new retail standards; Airlines must gain traction from a digital perspective suited to today’s expectations of passengers. The airline industry has changed dramatically during the last several decades, and before COVID-19, travel and tourism had become one of the most important sectors in world economy. 1.5 billion international tourists travelled abroad in 2019, but in 2020, international arrivals had dropped to a 74% decline. The impact has accelerated a global surge of digital interaction across every demographic and has become...