Category: Customer Behaviour

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AI’s Ability to Transform the Aviation Industry
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AI’s Ability to Transform the Aviation Industry

How is the aviation industry using AI to improve the entire experience of flying? There’s nothing artificial about artificial intelligence (AI), and its influence has soared to new heights – 30,000 feet to be precise. While AI isn’t taking the reins of piloting planes, it’s poised to make the flying experience better than ever. In...

What do Your Passengers Really want? The Three Pillars of Customer Expectations
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What do Your Passengers Really want? The Three Pillars of Customer Expectations

In the dynamic world of aviation, meeting and exceeding customer expectations is key to success. As we unravel the intricate details of modern traveller preferences, a blizzard of data emerges, hiding the answer to the golden question – what do your passengers really want? Airlines find themselves at the intersection of evolving technology, global standards set by...

How does a Load Less, Sell More Strategy Impact Airline Profitability?
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How does a Load Less, Sell More Strategy Impact Airline Profitability?

In our mission to revolutionise airline retail strategies, we champion the widespread adoption of our “Load Less, Sell More” approach, backed by compelling rationale. Around 75% of airline revenue is generated from passengers while most of the remaining 25% of revenue is from air freight delivery. With passenger earnings greater for domestic than international travel, applying a...

Aviation in 2024
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Aviation in 2024

As the industry plans to support a near doubling of passenger and cargo numbers by 2036, the aviation industry anticipates significant transformations, as in any industry, addressing the critical issues like climate change and fuel efficiency. Here’s a deep dive into the pivotal insights that shed light on the aviation landscape in 2024 and beyond.  What do...

Unleashing the Dynamic Duo of Data Analytics and AI for In-flight Retail Excellence
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Unleashing the Dynamic Duo of Data Analytics and AI for In-flight Retail Excellence

Airlines are laser-focused on bettering the customer experience, so how might we leverage the usage of data analytics and artificial intelligence (AI) in this industry? Acknowledging the indispensable role of data in business, the industry is now eagerly embracing AI, recognising its potential to unlock new opportunities and elevate productivity across all industries. During 2024,...

How Airlines are Adapting and Innovating to Meet Soaring Traveller Demands
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How Airlines are Adapting and Innovating to Meet Soaring Traveller Demands

In the ever-evolving landscape of air travel, one question remains; How can technology be harnessed to attract passengers? As the travel industry navigates the challenges posed by the pandemic and shifting traveller demands, it has been forced to adapt to a new era of aviation. Our recent participation at the World Aviation Festival shed light...

Fuel for Thought: Driving a Hyper-personalisation Strategy to win the next generation of travellers
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Fuel for Thought: Driving a Hyper-personalisation Strategy to win the next generation of travellers

Did you know travel is going to be greatly affected by technology advances in the next 10 years? Skyscanner’s Future of Travel Report Series has identified the way travel will change in the next decade and has predicted hyper-personalisation as the future of travel. Allowing the aviation industry to provide a higher level of personalisation than ever...

Harnessing AI to Minimise the Environmental Impact of Inflight Retail
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Harnessing AI to Minimise the Environmental Impact of Inflight Retail

How will Artificial Intelligence (AI) help airlines bridge the gap between meeting net-zero goals and driving business forward to improve inflight retail experiences? Airlines play a crucial role in exacerbating global carbon emissions, with each flight releasing up to 250,000 pounds of carbon dioxide. To reduce its environmental impact, airlines are harnessing the power of...

Charting a Greener Future for Airlines and Passenger-Centric Solutions
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Charting a Greener Future for Airlines and Passenger-Centric Solutions

 How are we paving the way for a greener future for airlines? By putting the passengers at the centre and actively working to make flights greener through innovative inflight products and services. Data Clarity leverages its expertise in multi-vendor product integration alongside its industry-leading In-Flight retail solution ClarityIFR – delivering valuable solutions to meet those demands. The industry itself...

The Sky is the Limit: How Data Analytics Reshapes the Airline Industry
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The Sky is the Limit: How Data Analytics Reshapes the Airline Industry

Big data and data analytics has brought about significant transformations in how organisations engage with customers, shape their decision-making process, and streamline operations. Given their status as major players in the industry and access to extensive data, how can the airline sector leverage this data to gain competitive edge? Below are the multiple ways data...