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The Dynamic Bar: A Game-Changer For Onboard Retail
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How The Dynamic Bar Is Boosting Inflight Sales And Cutting Airline Fuel Costs 

At ClarityIFR, we champion a load less sell more philosophy for the airline industry in order to drive ancillary revenue and reduce fuel consumption for our clients.  By adopting intelligent inventory optimisation strategies, using solutions like The Dynamic Bar, airlines can aim to double or even triple their net profit per passenger. This approach not...

ClarityIFR - Why Customer Data is Key to Driving Ancillary Sales
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Why Customer Data Is Key To Driving Ancillary Sales 

For inflight retail strategies to be successful in driving ancillary revenue, airlines must do more than simply deliver passengers to their destinations safely.   It’s time for aviation to evolve from the traditional flight-centric approach and adopt data-driven customer-centric strategies, leveraging deep insights into passenger behaviours and product preferences to drive ancillary revenue growth.  ...

ClarityIFR is providing AI-powered solutions for airlines
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How Top Airlines Use AI To Boost Inflight Sustainability 

When environmental sustainability is at the forefront of global concerns, the aviation industry has to find innovative solutions for reducing their carbon footprint.   With each flight releasing substantial amounts of carbon dioxide, airlines are under pressure to develop strategies that not only meet net-zero goals but also drive business growth.  Enter: Artificial Intelligence (AI)....

From Service to Sales: Transforming Crew Engagement for Increased Revenue Goals
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From Service to Sales: Transforming Crew Engagement for Increased Revenue Goals

In the fast-paced and fiercely competitive airline industry, success hinges not only on soaring aircraft but also on engagement levels of the crews steering the inflight experience. Between operations, satisfied passengers, and robust revenue streams, one often overlooked element stands out at most: crew engagement. Crew engagement isn’t merely about staffing planes; it’s about empowering...

AI’s Ability to Transform the Aviation Industry
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AI’s Ability to Transform the Aviation Industry

How is the aviation industry using AI to improve the entire experience of flying? There’s nothing artificial about artificial intelligence (AI), and its influence has soared to new heights – 30,000 feet to be precise. While AI isn’t taking the reins of piloting planes, it’s poised to make the flying experience better than ever. In...

How does a Load Less, Sell More Strategy Impact Airline Profitability?
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How does a Load Less, Sell More Strategy Impact Airline Profitability?

In our mission to revolutionise airline retail strategies, we champion the widespread adoption of our “Load Less, Sell More” approach, backed by compelling rationale. Around 75% of airline revenue is generated from passengers while most of the remaining 25% of revenue is from air freight delivery. With passenger earnings greater for domestic than international travel, applying a...

Aviation in 2024
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Aviation in 2024

As the industry plans to support a near doubling of passenger and cargo numbers by 2036, the aviation industry anticipates significant transformations, as in any industry, addressing the critical issues like climate change and fuel efficiency. Here’s a deep dive into the pivotal insights that shed light on the aviation landscape in 2024 and beyond.  What do...

Unleashing the Dynamic Duo of Data Analytics and AI for In-flight Retail Excellence
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Unleashing the Dynamic Duo of Data Analytics and AI for In-flight Retail Excellence

Airlines are laser-focused on bettering the customer experience, so how might we leverage the usage of data analytics and artificial intelligence (AI) in this industry? Acknowledging the indispensable role of data in business, the industry is now eagerly embracing AI, recognising its potential to unlock new opportunities and elevate productivity across all industries. During 2024,...

How Airlines are Adapting and Innovating to Meet Soaring Traveller Demands
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How Airlines are Adapting and Innovating to Meet Soaring Traveller Demands

In the ever-evolving landscape of air travel, one question remains; How can technology be harnessed to attract passengers? As the travel industry navigates the challenges posed by the pandemic and shifting traveller demands, it has been forced to adapt to a new era of aviation. Our recent participation at the World Aviation Festival shed light...

Fuel for Thought: Driving a Hyper-personalisation Strategy to win the next generation of travellers
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Fuel for Thought: Driving a Hyper-personalisation Strategy to win the next generation of travellers

Did you know travel is going to be greatly affected by technology advances in the next 10 years? Skyscanner’s Future of Travel Report Series has identified the way travel will change in the next decade and has predicted hyper-personalisation as the future of travel. Allowing the aviation industry to provide a higher level of personalisation than ever...