When it comes to increasing ancillary revenues, Data Clarity delivers with ClarityIFR, our complete onboard retail system including warehouse to seat stock management, predictive sales forecasting, and increasing sales through pre-order and buy-at-seat solutions.
We firmly believe that understanding your true customer is imperative for organisational success. Recognising passengers as unique individuals, airlines aspire to provide a connected, digital experience.
Author Paul Eden features insight from Data Clarity’s Ben Atack explaining how data does not have to always be personal. By leveraging data on customer preferences and influencing factors, it creates a persona that allows airlines to create an optimised in-app retail experience for improved revenue generation.
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