Data Clarity Selected by easyJet to Support its Retail Operations

Data Clarity Selected by easyJet to Support its Retail Operations

The partnership between Data Clarity and easyJet is a significant milestone for Data Clarity’s journey in the aviation sector.

Data Clarity Ltd, a leading provider in data solutions, is delighted to announce that it is working with easyJet to support its retail operations,  marking  a pivotal moment for Data Clarity. The collaboration aims to further enhance efficiency operations through the implementation of a dedicated version Data Clarity’s data integration solution,  which will enable the airline to gain accurate and rich access to data across its retail operations.

Data Clarity’s co-founder and Chief Data & Development Officer, Dr Pana Lepeniotis explains:

“The implementation of will support easyJet’s retail operations to extract valuable business insights that will directly shape their retail strategies.”

“As Data Clarity we are committed to propelling the airline’s revenue growth and enriching Retail Operational Data. Our direct engagement with easyJet marks a major milestone for Data Clarity, and we eagerly anticipate the continued provision of innovative solutions to support easyJet’s operational excellence.”

Data Clarity has streamlined intricate procedures, fostering a more efficient and unified operational environment. In adherence to sustainable practices, the collaboration is dedicated to achieving substantial waste reduction through the implementation of advanced systems and processes.

easyJet’s Inflight Retail – Data and Analytics Manager, Miguel Santos explains:

“We are always looking at new ways to innovate so we can enhance the products and service we offer our customers and by leveraging the power of data and automation we are confident that will be a valuable tool and along with the proven Data Engineering expertise and support from Data Clarity, to deliver this for our customers.”

Data Clarity & easyJet featuring co-founder & CEO, Kevin Carrick


Data Clarity & easyJet featuring co-founder & Chief Data & Development Officer, Dr Pana Lepeniotis

About Data Clarity

Data Clarity is a global leader in software and data services, offering an award-winning portfolio of products including: business intelligence software, omnichannel solutions, mobile apps and onboard retail systems. Data Clarity is committed to empowering businesses by providing the tools and insights needed to make data-led decisions that drive success. With Data Clarity, its solutions will not only keep you competitive, but also position you at the forefront of innovation.

Data Clarity go beyond delivering products; they deliver a promise, ensuring that your business stays agile, informed and ahead of the curve in an ever-evolving market landscape.

About easyJet

easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe’s primary airports with great value fares and friendly service.

easyJet flies on more of Europe’s most popular routes than any other airline and carried more than 82 million passengers in 2023 with more than 11.3 million travelling for business. The airline has over 300 aircraft flying on nearly 1000 routes to more than 155 airports across 35 countries. Over 300 million Europeans live within one hour’s drive of an easyJet airport.

easyJet aims to be a good corporate citizen, employing people on local contracts in eight countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports several local charities and has a corporate partnership with UNICEF which has raised nearly £17m for the most vulnerable children since it was established in 2012.

In 2022, easyJet published its roadmap to net zero by 2050. The roadmap, which also features a combination of fleet renewal, operational efficiencies, airspace modernisation, Sustainable Aviation Fuel and carbon removal technology, has set an ambitious interim carbon emissions intensity reduction target of 35% by 2035 which is validated by the Science-based targets initiative (SBTi). The airline’s ultimate aim is to fully transition its fleet to zero carbon emission technology, which it will achieve through a number of strategic partnerships including with Airbus, Rolls-Royce and GKN Aerospace Solutions. Since 2000, the airline has successfully reduced its carbon emissions per passenger, per kilometre by one-third.

Innovation is in easyJet’s DNA – since launching nearly 30 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital and operational innovations to make travel more easy and affordable for its passengers

In 2023 easyJet was named by TIME as one of the World’s Best Companies and a Leader in Diversity 2024 by The Financial Times.