At ClarityIFR, we champion a load less sell more philosophy for the airline industry in order to drive ancillary revenue and reduce fuel consumption for our clients. By adopting intelligent inventory optimisation strategies, using solutions like The Dynamic Bar, airlines can aim to double or even triple their net profit per passenger. This approach not...
For inflight retail strategies to be successful in driving ancillary revenue, airlines must do more than simply deliver passengers to their destinations safely. It’s time for aviation to evolve from the traditional flight-centric approach and adopt data-driven customer-centric strategies, leveraging deep insights into passenger behaviours and product preferences to drive ancillary revenue growth. ...
In the fast-paced and fiercely competitive airline industry, success hinges not only on soaring aircraft but also on engagement levels of the crews steering the inflight experience. Between operations, satisfied passengers, and robust revenue streams, one often overlooked element stands out at most: crew engagement. Crew engagement isn’t merely about staffing planes; it’s about empowering...
The partnership between Data Clarity and easyJet is a significant milestone for Data Clarity’s journey in the aviation sector. Data Clarity Ltd, a leading provider in data solutions, is delighted to announce that it is working with easyJet to support its retail operations, marking a pivotal moment for Data Clarity. The collaboration aims to further...
How is the aviation industry using AI to improve the entire experience of flying? There’s nothing artificial about artificial intelligence (AI), and its influence has soared to new heights – 30,000 feet to be precise. While AI isn’t taking the reins of piloting planes, it’s poised to make the flying experience better than ever. In...
In the dynamic world of aviation, meeting and exceeding customer expectations is key to success. As we unravel the intricate details of modern traveller preferences, a blizzard of data emerges, hiding the answer to the golden question – what do your passengers really want? Airlines find themselves at the intersection of evolving technology, global standards set by...
When it comes to increasing ancillary revenues, Data Clarity delivers with ClarityIFR, our complete onboard retail system including warehouse to seat stock management, predictive sales forecasting, and increasing sales through pre-order and buy-at-seat solutions. We firmly believe that understanding your true customer is imperative for organisational success. Recognising passengers as unique individuals, airlines aspire to...
In our mission to revolutionise airline retail strategies, we champion the widespread adoption of our “Load Less, Sell More” approach, backed by compelling rationale. Around 75% of airline revenue is generated from passengers while most of the remaining 25% of revenue is from air freight delivery. With passenger earnings greater for domestic than international travel, applying a...
As the industry plans to support a near doubling of passenger and cargo numbers by 2036, the aviation industry anticipates significant transformations, as in any industry, addressing the critical issues like climate change and fuel efficiency. Here’s a deep dive into the pivotal insights that shed light on the aviation landscape in 2024 and beyond. What do...
Airlines are laser-focused on bettering the customer experience, so how might we leverage the usage of data analytics and artificial intelligence (AI) in this industry? Acknowledging the indispensable role of data in business, the industry is now eagerly embracing AI, recognising its potential to unlock new opportunities and elevate productivity across all industries. During 2024,...
