How are we paving the way for a greener future for airlines? By putting the passengers at the centre and actively working to make flights greener through innovative inflight products and services. Data Clarity leverages its expertise in multi-vendor product integration alongside its industry-leading In-Flight retail solution ClarityIFR – delivering valuable solutions to meet those demands. The industry itself...
Big data and data analytics has brought about significant transformations in how organisations engage with customers, shape their decision-making process, and streamline operations. Given their status as major players in the industry and access to extensive data, how can the airline sector leverage this data to gain competitive edge? Below are the multiple ways data...
Customer segmentation is a key strategy in the airline industry that enables airlines to target their marketing efforts and deliver personalised services to every passenger, to improve customer experiences, and increase loyalty, leading to increased revenue and profitability. There has been a lot of talk about customer segmentation and personalisation in the last few years...
Trust is at the heart of effective customer relationships. So, how can airlines build passenger trust to accelerate ancillary revenue for a future of modern travel retailing? One of the biggest emerging trends in the airline sector over the last few years is the concept of passenger self-serve ‘buy onboard’ or order to seat. The...
ClarityIFR is ready for take-off with their vision that puts the customer at the centre; to provide airlines with a flexible offer and order solution that intelligently enables airlines to retail and distribute a broad choice of tailored offers to passengers. Orders can be fulfilled and delivered with ease on an integrated platform, resulting in...
First, let’s talk retail. Retailers worldwide have developed sophisticated retailing techniques to better serve their customers – as such, they’re constantly looking for the competitive edge and better ways to reach customers, more efficient customer journeys and opportunities to proactively meet customer needs. These retailers don’t see themselves as “product-centric” suppliers, but rather fulfilling customer...
Airlines have always sought to augment their revenues, even before the pandemic. One such method has been the increasing focus on ancillary revenues, or revenues that come from non-ticket sources. This strategy highlights the airline industry’s dedication to maximising profitability while prioritising customer experiences. It’s no secret that the travel industry is constantly evolving, traditional...
