ClarityIFR is a Data Clarity brand and the preferred system integration partner for aviation, revolutionising the industry with a complete, end-to-end stock management solution, helping airlines to work smarter by improving understanding of their business. As experts in the aviation and retail industries, we specialise in supporting airlines to drive ancillary revenue. We understand the...
At ClarityIFR, we champion a load less sell more philosophy for the airline industry in order to drive ancillary revenue and reduce fuel consumption for our clients. By adopting intelligent inventory optimisation strategies, using solutions like The Dynamic Bar, airlines can aim to double or even triple their net profit per passenger. This approach not...
For inflight retail strategies to be successful in driving ancillary revenue, airlines must do more than simply deliver passengers to their destinations safely. It’s time for aviation to evolve from the traditional flight-centric approach and adopt data-driven customer-centric strategies, leveraging deep insights into passenger behaviours and product preferences to drive ancillary revenue growth. ...
When environmental sustainability is at the forefront of global concerns, the aviation industry has to find innovative solutions for reducing their carbon footprint. With each flight releasing substantial amounts of carbon dioxide, airlines are under pressure to develop strategies that not only meet net-zero goals but also drive business growth. Enter: Artificial Intelligence (AI)....
In the fast-paced and fiercely competitive airline industry, success hinges not only on soaring aircraft but also on engagement levels of the crews steering the inflight experience. Between operations, satisfied passengers, and robust revenue streams, one often overlooked element stands out at most: crew engagement. Crew engagement isn’t merely about staffing planes; it’s about empowering...
How is the aviation industry using AI to improve the entire experience of flying? There’s nothing artificial about artificial intelligence (AI), and its influence has soared to new heights – 30,000 feet to be precise. While AI isn’t taking the reins of piloting planes, it’s poised to make the flying experience better than ever. In...
In our mission to revolutionise airline retail strategies, we champion the widespread adoption of our “Load Less, Sell More” approach, backed by compelling rationale. Around 75% of airline revenue is generated from passengers while most of the remaining 25% of revenue is from air freight delivery. With passenger earnings greater for domestic than international travel, applying a...
As the industry plans to support a near doubling of passenger and cargo numbers by 2036, the aviation industry anticipates significant transformations, as in any industry, addressing the critical issues like climate change and fuel efficiency. Here’s a deep dive into the pivotal insights that shed light on the aviation landscape in 2024 and beyond. What do...
Airlines are laser-focused on bettering the customer experience, so how might we leverage the usage of data analytics and artificial intelligence (AI) in this industry? Acknowledging the indispensable role of data in business, the industry is now eagerly embracing AI, recognising its potential to unlock new opportunities and elevate productivity across all industries. During 2024,...
In the ever-evolving landscape of air travel, one question remains; How can technology be harnessed to attract passengers? As the travel industry navigates the challenges posed by the pandemic and shifting traveller demands, it has been forced to adapt to a new era of aviation. Our recent participation at the World Aviation Festival shed light...
