In the fast-paced and fiercely competitive airline industry, success hinges not only on soaring aircraft but also on engagement levels of the crews steering the inflight experience. Between operations, satisfied passengers, and robust revenue streams, one often overlooked element stands out at most: crew engagement. Crew engagement isn’t merely about staffing planes; it’s about empowering crews with the right tools, knowledge, and incentives to deliver exceptional service while maximising revenue opportunities of the inflight experience. But how exactly does this link to the airline’s bottom line? Connecting the Dots: Selling the Right Offer Airlines possess a great amount of data,...
Data Clarity Selected by easyJet to Support its Retail Operations
The partnership between Data Clarity and easyJet is a significant milestone for Data Clarity’s journey in the aviation sector. Data Clarity Ltd, a leading provider in data solutions, is delighted to announce that it is working with easyJet to support its retail operations, marking a pivotal moment for Data Clarity. The collaboration aims to further enhance efficiency operations through the implementation of a dedicated version Data Clarity’s data integration solution ClarityNexus.io, which will enable the airline to gain accurate and rich access to data across its retail operations. Data Clarity’s co-founder and Chief Data & Development Officer, Dr Pana Lepeniotis...
AI’s Ability to Transform the Aviation Industry
How is the aviation industry using AI to improve the entire experience of flying? There’s nothing artificial about artificial intelligence (AI), and its influence has soared to new heights – 30,000 feet to be precise. While AI isn’t taking the reins of piloting planes, it’s poised to make the flying experience better than ever. In an era where technology is propelling industries forward, the aviation sector is no exception. The integration of AI is transforming the way airlines operate, promising substantial benefits in safety, efficiency, and customer experience. As the industry faces ongoing challenges, such as sustainability, operational efficiency, and...
What do Your Passengers Really want? The Three Pillars of Customer Expectations
In the dynamic world of aviation, meeting and exceeding customer expectations is key to success. As we unravel the intricate details of modern traveller preferences, a blizzard of data emerges, hiding the answer to the golden question – what do your passengers really want? Airlines find themselves at the intersection of evolving technology, global standards set by stakeholders, and the continuous changing demands of the tech-savvy traveller. Understanding the Significant Value of your Data with ClarityIFR First of all, in today’s digital era, harnessing the potential of data demands that airlines embrace a modern data strategy, paving the way for a more...
Inflight Retail Solution ClarityIFR Featured in Inflight Magazine
When it comes to increasing ancillary revenues, Data Clarity delivers with ClarityIFR, our complete onboard retail system including warehouse to seat stock management, predictive sales forecasting, and increasing sales through pre-order and buy-at-seat solutions. We firmly believe that understanding your true customer is imperative for organisational success. Recognising passengers as unique individuals, airlines aspire to provide a connected, digital experience. Author Paul Eden features insight from Data Clarity’s Ben Atack explaining how data does not have to always be personal. By leveraging data on customer preferences and influencing factors, it creates a persona that allows airlines to create an optimised in-app retail experience for...
How does a Load Less, Sell More Strategy Impact Airline Profitability?
In our mission to revolutionise airline retail strategies, we champion the widespread adoption of our “Load Less, Sell More” approach, backed by compelling rationale. Around 75% of airline revenue is generated from passengers while most of the remaining 25% of revenue is from air freight delivery. With passenger earnings greater for domestic than international travel, applying a load less, sell more factor is particularly relevant to domestic flights. The end-of-2023’s insights from the Financial Times emphasise a robust growth forecast for middle Eastern airlines, expected to reach 115% of pre-pandemic capacity by 2025 – an outperformance compared to other regions. All whilst regional profitability...
Aviation in 2024
As the industry plans to support a near doubling of passenger and cargo numbers by 2036, the aviation industry anticipates significant transformations, as in any industry, addressing the critical issues like climate change and fuel efficiency. Here’s a deep dive into the pivotal insights that shed light on the aviation landscape in 2024 and beyond. What do we expect in 2024? 1. Charting the Path to Net Zero, but what is AI doing about it? Achieving net-zero carbon emissions by 2050 represents a monumental challenge for the aviation sector in the fight against climate change. To fulfil this commitment, a comprehensive approach is essential,...
Unleashing the Dynamic Duo of Data Analytics and AI for In-flight Retail Excellence
Airlines are laser-focused on bettering the customer experience, so how might we leverage the usage of data analytics and artificial intelligence (AI) in this industry? Acknowledging the indispensable role of data in business, the industry is now eagerly embracing AI, recognising its potential to unlock new opportunities and elevate productivity across all industries. During 2024, businesses are looking to embrace the potential generative AI brings to the table, envisioning a future where efficiency is paramount, and the possibilities with data are limitless. The impact of AI has particularly influenced the retail sector, and it’s safe to assert that airlines should...
How Airlines are Adapting and Innovating to Meet Soaring Traveller Demands
In the ever-evolving landscape of air travel, one question remains; How can technology be harnessed to attract passengers? As the travel industry navigates the challenges posed by the pandemic and shifting traveller demands, it has been forced to adapt to a new era of aviation. Our recent participation at the World Aviation Festival shed light on this ongoing transformation. Through presentations, product showcases, panel discussions, and informal conversations, it’s certain that the pandemic and subsequent recovery have highlighted the overall importance that the digitalisation of airport operations has taken off in the quest to enhance overall customer experience. In fact,...
Fuel for Thought: Driving a Hyper-personalisation Strategy to win the next generation of travellers
Did you know travel is going to be greatly affected by technology advances in the next 10 years? Skyscanner’s Future of Travel Report Series has identified the way travel will change in the next decade and has predicted hyper-personalisation as the future of travel. Allowing the aviation industry to provide a higher level of personalisation than ever before. Staying competitive means embracing advanced technologies to reimagine the passenger experience. This being said, hyper-personalisation is on the horizon. It’s an advanced strategy that harnesses real-time data, analytics, AI, and automation to craft tailored offers, services and experiences that align perfectly with customers’ desires....